Summary: The Gen Stop needed more than a conventional generator website. Frugare is developing a custom digital experience that combines the company’s approachable personality with the serious business of backup power, creating a modern online presence for generator sales, installation, maintenance and service.
Objective: Create a distinctive website that separates The Gen Stop from traditional generator companies while remaining easy for homeowners and businesses to understand. The experience needed to communicate reliability and technical expertise without becoming overly corporate, preserving the friendly, family-oriented personality behind The Gen Stop brand.
Approach: Frugare developed the experience around a simple idea: the generator powers the website. A custom cinematic opening begins in darkness and progressively brings the interface to life through power, light and motion. That signature experience transitions into a practical website designed around The Gen Stop’s products, services and customer needs.
Disclaimer: This site is currently in production and links on this Frugare Showcase page will not reveal the actual pages on the actual site we are developing. We estimate to have TheGenStopFL.com live by Nov 1.
Additional Services We Provided:
First... Custom Web Development. The Gen Stop website combines custom design with advanced front-end development, including SVG artwork, interactive effects and GSAP animation. Frugare is developing the experience as a coordinated system of real website content and cinematic motion rather than relying on a conventional WordPress theme or prebuilt design.
Next... Bundled Package. The Gen Stop receives ongoing SEO Optimization, Tech Support, website analytics, access to a dedicated Admin Dashboard and a showcase on Frugare.com in support of Our Work beyond the initial Custom Website creation.
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The Gen Stop Had the Expertise. We Built the Experience.
Notable Pages:
The Gen Stop: "Generators"
Generator Solutions Page
Summary This page is dedicated to the various brands of generators offered by The Gen Stop. Various models and style are available, as well as financing options.
Summary This page displays the various services offered by The Gen Stop, including: Installation, Maintenance & Repairs, Financing, and various other services offered by the company.
SEO-ACTIVE: This means your site is actively managed by Frugare for SEO with Google. This is an add-on service.
SEO-READY: This means your site has been built with SEO in mind. Once you enable SEO Services, your site will immediately “hand-shake” with our SEO Services and we will begin working towards rankings.
Frugare Showcase: This is your showcase on Frugare featured as “Our Work”. We highlight top features of your website and introduce your business to viewers.
Technical Support: This means Technical Support is available to you via email, online meeting, or via phone calls to help with your issue.
Private Admin Dashboard: This is your private administrative dashboard where you will find invoicing, billing, tech support, forms for updates to your website and similar features.
Analytics Reporting: These are Google reports that help you understand who is viewing your website, as well as your Frugare Showcase.
7-Page Managed Website: This is Frugare’s Managed Website option. It features theme-based websites, per industry, which can be modified by changing primary colors, text, images, etc… to make it personalized to your own specific needs. It includes 7 pages (Home, About, Contact, Policies, Products and/or Services, Locations, and FAQ). Additional modifications may be added for a fee.